Productized offer · Market intelligence
Watchtower reads your competitors' websites, pricing pages, changelogs, job posts, reviews and funding news — every week. You get one page: what changed, what it means, and the source behind every claim. No dashboard you'll never open. A brief you actually read.
The problem
Competitors don't announce their moves to you. They change a page quietly, post a job, ship a feature — and by the time it reaches you, it's already in their sales deck.
Your competitor raised prices on a Tuesday. You heard about it from a prospect, on a call, three weeks later — while quoting against a pricing page that no longer exists.
Google Alerts sent you 400 mentions of the word "northlane" this month. A podcast transcript. A kayak-rack company in Oregon. The one pricing change that mattered wasn't in any of them.
Somewhere there's a competitive-analysis doc with a SWOT grid and a logo wall. It was written in 2023. Two of the logos have since raised, repriced, and pivoted.
How it works
Week 1. You name three to six competitors. Together we write the signal map: pricing moves, feature ships, key hires, review shifts, funding — and, just as important, what counts as noise.
Week 2. A full map of where everyone stands today: current pricing, feature set, hiring velocity, review scores. Every future change is measured against this, so "what changed" is a fact, not an impression.
From then on: one page, every Monday, 7am — what changed, what it means, the source. Red-level events like a pricing move or a leadership exit don't wait for Monday. You hear within hours.
The difference
Same competitor, same week. Left is what a keyword alert hands you. Right is what lands in your inbox with Watchtower.
"400 new mentions of 'northlane' this month: a podcast transcript, a job-aggregator scrape, a kayak-rack company in Oregon with the same name."
— Somewhere in there, a pricing page changed. Which page, from what to what, and why it matters: not included.
"Northlane raised Team from $29 to $39/seat. First price move in two years — they're confident, or churning."
— Diff attached: $29 → $39. Source: northlane.com/pricing, archived 21 Jul, 09:14 UTC.
Pricing
No per-seat pricing, no per-alert meters. You know the number before we start, and it doesn't grow when the market gets interesting.
Questions
Public sources only, and I'll say that plainly: public websites, public pricing pages, public changelogs, public job boards, public review sites, public filings. No logins, no scraping behind authentication, no private data, no pretexting calls. Everything your competitors chose to publish — read closely, archived, cited. If a source ever restricts access or objects, it comes off the list the same day.
Three to six. That's the range where a one-page brief stays one page. Fewer than three and you're under-watching your market; more than six and you need an intelligence function, not a brief — I can scope that separately, but it isn't this offer.
Red events — pricing moves, layoffs, leadership exits, security incidents — go out within hours of detection. Sources are swept daily, red-flag sources more often. The Monday brief is the summary; it is not the speed limit.
Any month. Adding one takes about a week: baseline sweep, source index, then it joins the brief. Removing one is an email. The watchlist is yours, and it changes when your market does.
The brief says so, and shows the work: sources checked, nothing moved. A confirmed quiet week is information — their attention is somewhere else. In practice, no tracked competitor has stayed quiet for more than four weeks.
Fit
Next step
One email with your three to six competitors. Within a business day I'll tell you what's publicly watchable, what your first brief would likely contain, and whether Watchtower is worth $750 a month to you. If it isn't, I'll say that instead.
Replies within one business day. Your first brief lands before the first invoice.